Hispanic Chief Marketing Officers and Planners
Hispanic marketing intelligence. What's next?
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Regina Angeles updated their profile
Leila Winick, Alberto Quilez, Devin C Voorsanger and 2 more joined Hispanic Chief Marketing Officers and Planners
Raquel Martinez Tomasino updated their profile
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Tomorrow is passing into yesterday faster than we can keep up with today.
The Only Thing That Is Constant Is Change…HeraclitusBeen turned down for a job lately for not having enough Internet media experience?In the 1970's the flower child grew up, disco was hot, rock was soft and Queen introduced Rock Opera. The Rocky Horror Picture Show bombed at the box office and eventually became a cult, Roe vs Wade and advertisers discovered that sex sells, but most importantly, we won the right to change the status quo.During the 80's we were executing our rights, following the…See More
Blog post by Raquel Martinez Tomasino
Raquel Martinez Tomasino is now a member of Hispanic Chief Marketing Officers and Planners
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Tomorrow is passing into yesterday faster than we can keep up with today.
The Only Thing That Is Constant Is Change…Heraclitus
Been turned down for a job lately for not having enough Internet media experience?
In the 1970's the flower child grew up, disco was hot, rock was soft and Queen introduced Rock Opera. The Rocky Horror Picture Show bombed at the box office and eventually became a cult, Roe vs Wade and advertisers discovered that sex sells, but most importantly, we won the right to change the status…
Posted by Raquel Martinez Tomasino on July 26, 2010 at 5:51pm
Why The Acculturation Level Of Latino Consumers Matters For Marketers
Conducted by research firm TNS, measured groups of Hispanic consumers between May and June 2008 and between November and December 2008.
They were presented with questions about brand preference as well as what sports they enjoyed the most and what teams they considered to be their favorites.
Overall, there are few surprises. But when examining the brand preferences of unacculturated Hispanics and comparing them to highly acculturated Latinos, some striking differences can… Continue
They were presented with questions about brand preference as well as what sports they enjoyed the most and what teams they considered to be their favorites.
Overall, there are few surprises. But when examining the brand preferences of unacculturated Hispanics and comparing them to highly acculturated Latinos, some striking differences can… Continue
Posted by Livinio Stuyck on June 16, 2009 at 12:00pm — 1 Comment
365 Days to the 2010 FIFA World Cup!!
365 Days to the 2010 FIFA World Cup!!
Posted by Livinio Stuyck on June 10, 2009 at 1:06pm
2010 World Cup Ticket Lottery UPDATE
During the first eight hours of the Ticketing Second Sales Phase for 2010 FIFA World Cup™ about 185,000 applications were registered (100,000 for Individual Match Tickets, 85,000 for Team Specific Ticket Series).
Posted by Livinio Stuyck on May 22, 2009 at 11:52am
T-Mobile US and the 2010 FIFA(TM) World Cup
How Soccer has solidified T-Mobile's Hispanic market presence
Hispanic Market Weekly
Published: April 03, 2009
The words patrocinador oficial can make all the difference in the world for your brand’s growth in the U.S. Hispanic market.
Just ask Mark Stockdale, director of Hispanic marketing at T-Mobile, the U.S. wireless services arm of German telecommunications giant Deutsche Telekom.
By becoming an official brand partner of the… Continue
Hispanic Market Weekly
Published: April 03, 2009
The words patrocinador oficial can make all the difference in the world for your brand’s growth in the U.S. Hispanic market.
Just ask Mark Stockdale, director of Hispanic marketing at T-Mobile, the U.S. wireless services arm of German telecommunications giant Deutsche Telekom.
By becoming an official brand partner of the… Continue
Posted by Livinio Stuyck on May 22, 2009 at 9:50am
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Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior
A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.<img src="http://feeds.feedburner.com/~r/comscore/~4/USZIF3i4ELU" height="1" width="1"/>comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: http://www.comscore.com/Millennials. The study results will also be presented via a live webinar through the Advertising Research Foundation on January 31st.<img src="http://feeds.feedburner.com/~r/comscore/~4/Ai_9w7kdTT4" height="1" width="1"/>
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