Hispanic Chief Marketing Officers and Planners

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The Only Thing That Is Constant Is Change…Heraclitus Been turned down for a job lately for not having enough Internet media experience? In the 1970's the flower child grew up, disco was hot, rock was soft and Queen introduced Rock Opera. The Rocky…
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Raquel Martinez Tomasino

Tomorrow is passing into yesterday faster than we can keep up with today.

The Only Thing That Is Constant Is Change…Heraclitus

Been turned down for a job lately for not having enough Internet media experience?



In the 1970's the flower child grew up, disco was hot, rock was soft and Queen introduced Rock Opera. The Rocky Horror Picture Show bombed at the box office and eventually became a cult, Roe vs Wade and advertisers discovered that sex sells, but most importantly, we won the right to change the status quo.

… Continue

Posted by Raquel Martinez Tomasino on July 26, 2010 at 5:51pm

Livinio Stuyck

Why The Acculturation Level Of Latino Consumers Matters For Marketers

Conducted by research firm TNS, measured groups of Hispanic consumers between May and June 2008 and between November and December 2008.

They were presented with questions about brand preference as well as what sports they enjoyed the most and what teams they considered to be their favorites.

Overall, there are few surprises. But when examining the brand preferences of unacculturated Hispanics and comparing them to highly acculturated Latinos, some striking differences can be seen.

For example… Continue

Posted by Livinio Stuyck on June 16, 2009 at 12:00pm — 1 Comment

Livinio Stuyck

365 Days to the 2010 FIFA World Cup!!

365 Days to the 2010 FIFA World Cup!!

Posted by Livinio Stuyck on June 10, 2009 at 1:06pm

Livinio Stuyck

2010 World Cup Ticket Lottery UPDATE

During the first eight hours of the Ticketing Second Sales Phase for 2010 FIFA World Cup™ about 185,000 applications were registered (100,000 for Individual Match Tickets, 85,000 for Team Specific Ticket Series).

Posted by Livinio Stuyck on May 22, 2009 at 11:52am

Livinio Stuyck

T-Mobile US and the 2010 FIFA(TM) World Cup

How Soccer has solidified T-Mobile's Hispanic market presence
Hispanic Market Weekly
Published: April 03, 2009


The words patrocinador oficial can make all the difference in the world for your brand’s growth in the U.S. Hispanic market.

Just ask Mark Stockdale, director of Hispanic marketing at T-Mobile, the U.S. wireless services arm of German telecommunications giant Deutsche Telekom.

By becoming an official brand partner of the FIFA 2006 World Cup, held in Germany, T-Mobile h… Continue

Posted by Livinio Stuyck on May 22, 2009 at 9:50am

 
 
 

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